Dell Replacing Company BlackBerrys with Windows Phone 7 [Update]

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Companies that issue BlackBerry smartphones to its employees are required to run BlackBerry servers, typically on-location. This can be an expensive proposition because setting up and maintaining the servers and all of the phones connected can require a full time force of tech-savvy employees. Dell, which employs almost 100,000 people, spends a lot of money on its BlackBerry infrastructure, but soon that will be no more. In an effort to cut mobile communication costs by 25%, Dell will be replacing 25,000 BlackBerry devices with the Dell Venue Pro Windows Phone 7 device. They’ll be replacing the BlackBerry servers with competing products like Microsoft Exchange servers, which are less costly to operate. This will be a big blow to RIM, which relies on big companies like Dell to be a regular customer. Other companies may follow by offering to replace employees BlackBerrys with a Windows Phone 7 alternative, or perhaps Android.

Update: It looks like RIM’s Senior Vice President of Corporate Marketing has a response to this move: “We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity.” Is he right? It’s tough to say. Dell isn’t the first company to complain about the high cost of running a BlackBerry infrastructure. But then again, Dell does have a new Windows Phone 7 device coming out that competes with the BlackBerry. (via: WSJ)

Source: WSJ

Via: Engadget

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About The Author
Brandon Miniman
Brandon is a graduate from the Villanova School of Business, located near Philadelphia, PA. He's been a technology writer since 2002, and, in 2005, became Editor-in-Chief of Pocketnow, a then Windows Mobile-focused website. He has since helped to transition Pocketnow into a top-tier smartphone and tablet publication. He's so obsessed with technology that he once entered a candle store and asked if they had a "new electronics" scent. They didn't.