Samsung to ‘Prioritize’ Android Platfrom, Says Exec

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In an unsurprising yet important revelation for the mobile industry, consumer electronics giant Samsung has been quoted as saying that “we are prioritizing our Android platform,” presumably at the expense of such major competing operating systems as Windows Phone and Symbian. Reuters reportedly got the quote from YH Lee, the company’s head of marketing, on the sidelines of German trade show IFA, where she also reaffirmed Samsung’s commitment to its homegrown Bada OS.

Lee was quoted as saying that “Android is very open and flexible,” while noting that “there is still some professional, specialized demand there” when asked about the Windows Phone platform. She went on to say that “we are not seeing visible demand for Symbian.”

While this news doesn’t appear all that harmful to Nokia — Samsung has apparently not released a Symbian-powered handset in over a year — it would seem that a high-level executive’s somewhat casual dismissal of Windows Phone 7 (at least from a consumer standpoint) does not bode well for Redmond’s growing marketing push. As it stands now, only Samsung, LG, and HTC are expected to be hardware launch partners for WP7 (other manufacturers will join in post-launch), and both of those other companies happen to be very heavily invested in Android at the moment as well.

(via: Engadget and Reuters)

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Evan Blass
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