Sony Ericsson Wants to be Number One Supplier of Android Phones
Sony Ericsson has yet to bring to market any remarkable Android hardware. The XPERIA X10, just now hitting AT&T after being available in Europe for nearly a year, ships with Android 1.6, and many find the Galaxy S series of devices to offer more speed and a superior display. Then, there is the X10 Mini and X10 Mini Pro, but the trend is for larger screens, not small (both Mini devices come with minuscule 2.5″ low-resolution displays).
The CEO of Sony Ericsson says that being number one in Android is a goal of the company. Our advice to make this happen? Sony Ericsson needs to get to market faster with new devices, because even if a great Sony Ericsson phone launches a couple of months after a similar device from HTC or Samsung, the new Sony Ericsson device is immediately less relevant. Also, they need to focus on hardware: beautiful screens, speedy internals, and fantastic form factors. Their proprietary interfaces, Timescape and Mediscape, while pretty, are slow and for most people, too heavy. Oh, and no more Android 1.6. Most smartphone consumers know that latest version of Android that is out there, and seeing 1.6 on the box is a big detriment.
What say you? What does Sony Ericsson need to do to be a true contender in the Android smartphone space and beat Samsung and HTC?