Motorola to Blur Focus of MOTO BLUR

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In a conference call, Motorola CEO Sanjay Jha told analysts that the company will nor make the MOTO BLUR custom user interface its primary focus moving forward. Jha says that it’s hard to demonstrate the value of MOTO BLUR in advertising, “With MOTOBLUR, we have found that being able to convey the value proposition around MOTOBLUR is not an easy thing to do in a 30-second ad spot. We have decided that we will focus on the value proposition of products and not MOTOBLUR as a brand name in its own right.”

The shift away from BLUR has been most recently seen on the Droid X. While devices run widgets and have a UI that resembles BLUR, Motorola has stated that it is not calling such UI MOTO BLUR on the device. Additionally, the shift away from proprietary user interfaces may be in preparation for Android 3.0 Gingerbread, where the OS will focus on user experience and thus negate the need for manufacturers to supply their own user interfaces.

However, MOTO BLUR will continue to play a large role for Motorola. Rather than branding devices around the UI, much like how HTC has done with HTC Sense, Motorola is opting to instead include the UI and focus on the company’s device strategy.

“We have decided that we will focus on the value proposition of products and not MOTOBLUR as a brand name in its own right. MOTOBLUR continues to be important and I think you will see increased functionality in MOTOBLUR,” Jha says. “This notion of push-Internet is going to be very important to us, but as a brand name, which we make matter in front of consumers as a brand name, I don’t think that’s going to be our focus going forward, but we see the experiences that we deliver is being relevant and differentiating us.”

(via: Android and Me)

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About The Author
Chuong Nguyen