Rock ‘Em Sock ‘Em Androids?

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Mattel, the world’s largest toy company, has partnered with chipmaker Qualcomm to use its new augmented reality (AR) software development kit (SDK), to do some really cool things.

At the recent Uplinq keynote, Qualcomm’s Dr. Paul Jacobs and Mattel’s Peter Marx demonstrated what could become a new line of games featuring “iconic Mattel brands”, such as Rock ‘Em Sock ‘Em Robots. It’s only fitting that “Robots” would be the first game displayed on Android.

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About The Author
Joe Levi
Joe graduated from Weber State University with two degrees in Information Systems and Technologies. He has carried mobile devices with him for more than a decade, including Apple's Newton, Microsoft's Handheld and Palm Sized PCs, and is Pocketnow's "Android Guy".By day you'll find Joe coding web pages, tweaking for SEO, and leveraging social media to spread the word. By night you'll probably find him writing technology and "prepping" articles, as well as shooting video. Read more about Joe Levi here.