Overhauled Android Market Web Portal Still Underwhelming
Although Google has recently overhauled its web portal for desktop users who want to explore and discover new applications for their Android handsets on a larger screen, the site remains underwhelming. Unlike competing desktop offerings, such as Apple’s iTunes App Store via a dedicated program or Windows Phone Marketplace for Mobile that utilizes a similar web portal strategy, Google’s Android portal does not allow for users to rate apps, purchase apps, or view categories of apps. Rather, Google’s web portal for Android is a basic “show case” of popular apps, categorizing said apps into “Top Paid,” “Top Free,” and “Featured.”
In contrast, Microsoft’s web portal for Marketplace for Mobile offers a more robust experience for users to browse, discover, and shop for apps. With a Live ID, users can log in, view their purchase history, and even acquire new apps from the desktop view of Marketplace for Mobile on any popular desktop browser. Apple’s iTunes does require its own program to be installed on a PC or Mac for full features.
Users wanting to discover apps on their larger desktop screen rather than looking at the smaller Android handset display can head over to Google’s Android Market web portal.