Navizon Partnership with Microsoft Telling that Geolocation Coming to Windows Phone 7 Series?
The iPhone already exploits WiFi and cellular triangulation for quick GPS locks as well as general, non-accurate location information through Skyhook Wireless, and it looks like Microsoft may be tapping Navizon for quick satellite acquisition times as well as for context-based search results on Windows Phone 7 Series. Though specifics of the partnership were not announced, TechCrunch is reporting that “Microsoft will use geo-positioning startup Navizon to power geolocation for mobile users. Navizon said today in a statementthat it had signed a licensing agreement with Microsoft to allow the tech giant to use Navizon’s global location database for its mobile technologies.”
Location-based information may be useful for ads, marketers, as well as consumers. Searching “pizza” in the enhanced Internet Explorer may yield more relevant search results showing nearby pizzerias without having to append a zip code or city to the search query.
With Microsoft’s tighter control over Windows Phone 7 Series via its 3 chassis strategy, we’re hoping to see better integration between hardware (WiFi, GPS) and software (maps, browsers, calendar, etc) to simplify the search process and user experience on a mobile.