NYC Times Square Under Siege by Droid

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In its own version of robotic invasion taking over the world–or at least a consumer smartphone that is seemingly dominated by the iPhone–Verizon Wireless will be taking over Times Square in New York City with huge interactive advertising. It will definitely be a Times Square under siege by the mysterious Droid with a glowing red eye and the lovely green Android robot.

With the launch of Motorola Droid–at least to press and media today and to the public on November 6 for $200 after contract and rebates–it looks like Verizon Wireless may be making the Moto Droid its flagship device, which is a huge boost for the recovering Motorola. Moto’s first Android handset that marked its come back with the Moto CLIQ with MOTO BLUR for T-Mobile, a good competitor but it still lacked the mystery, pizazz, and attention that the Droid’s been getting. It looks like Motorola’s second time–with the launch of the Droid–may be a charm for it and Verizon Wireless.

If you’re in New York and want to check out the digital, interactive ad display, be sure to head on over to Times Square between November 6-20, and November 27-28.

We’ll have videos of the Droid up in the next few days, so be sure to stay tuned.

Click on to read Verizon Wireless’ press release detailing the interactive ad campaign, which calls for digital signage that is controlled in real time with a massive voice activated experience.

To support Verizon Wireless’ launch of the DROID by Motorola smartphone and to showcase the phone’s built-in voice search feature, Verizon Wireless will be creating a first-of-its kind interactive experience in New York City called, “DROID Does Times Square.” This experience will let people control two of Times Square’s largest digital billboards – the NASDAQ and Reuters signs – using only voice commands.

The digital billboards will instruct passersby to call a toll-free number (1.888.376.4336) to search locations in the Times Square area. Participants can search for practically anything, e.g. their favorite cuisines, plays, movies, stores, etc. The search results will be displayed on the digital billboards using Google Maps.

This activity marks the first time digital signage of this magnitude can be voice controlled in real-time. The voice-activated experience serves as a large-scale simulation of DROID by Motorola’s built-in voice search, which is unique to Google’s Android phones. After callers are done interacting with the signs, they will receive a text message that directs them to a Verizon Wireless Communications Store near Times Square, where they can purchase a DROID by Motorola.

Special Voice Commands

In addition, there are several special voice commands that will trigger animations, such as speeding subway trains, or make the signs do surprising things like turn on and off. Call in the secret phrase “Droid Does Times Square” to see what happens.

When/Where:

The Reuters and NASDAQ digital billboards are located on 43rd Street between Broadway and 7th Avenue. This activity takes place on the following dates:

• November 6 – November 20

Daily from 12:30 p.m. – 2:10 p.m. and from 6:30 p.m. – 8:10 p.m.

• November 27

Starts at 6:00 a.m. and runs until 2:00 a.m. on November 28

People anywhere in the world can also view this experience in real-time by visiting www.droiddoes.com/timessquare.

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About The Author
Chuong Nguyen