Mobile Broadband Gets Logo and Mark

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The GSM Association is promoting its new service mark–Mobile Broadband–will be used on any always-connected appliance that uses cellular internet technology, such as refrigerators, picture frames, mobile phones, and others. The Mobile Broadband mark is used to compete with always-on devices that utilize WiFi for connectivity. Of course, the humor of Gizmodo shines here: is the mark supposed to be a cloud–as in “cloud computing”–or is it a pair seagulls that will poop on you? Either way, bring an umbrella…

With the rise of 4G technology soon in the form of LTE and WiMax, I think the service mark can cause confusion for the average user. While the umbrella “Mobile Broadband” will encompass both the old and new generation of wireless access, the average consumer on the street may be confused into buying a 3G device thinking that Mobile Broadband refers to 4G devices.

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About The Author
Chuong Nguyen